The world of beauty and hairdressing is constantly evolving, with new trends, innovative techniques and products emerging at a dizzying pace. For industry professionals, keeping abreast of these developments is essential to remain competitive and offer the best services to their clients. International beauty and hairdressing trade fairs are undoubtedly one of the best showcases for discovering the latest in the industry. In this article, we introduce you to some of the most important trade fairs worldwide in 2024, where experts and renowned brands gather to showcase their latest products.
Salon International London ExCeL (UK)
11-13 October 2025
Salon International, taking place 11-13 October 2025 at ExCeL London, is one of the leading events in hairdressing. This event brings together stylists, salon owners and distributors from all over the world, offering a platform to learn about the latest trends, techniques and products in the industry. Activities include masterclasses, live competitions and access to innovative brands, allowing professionals to gain a complete overview of the industry and strengthen their network of contacts.
This show is a unique opportunity to discover product launches and attend exclusive demonstrations by renowned hairdressing experts. It also includes themed stages, such as the ‘HJ Stage’ and the ‘Colour Stage’, where advanced techniques are presented and the latest developments in colouring and styling are explored. With its focus on education and networking, Salon International has established itself as a must-attend event for those looking to be inspired and stay ahead in the competitive world of hairdressing.
Beautyworld Middle East (United Arab Emirates)
28-30 October 2024
Beautyworld Middle East has established itself as the leading trade fair in the Middle East for the beauty and hairdressing sector. Held in Dubai, this event brings together international brands seeking to penetrate one of the most dynamic and fast-growing markets. If your salon or beauty business is interested in expanding into new markets, this show is the place to explore opportunities.
What makes it special? Beautyworld is ideal for those who want to learn about innovative products and establish contacts with distributors from all over the world. From hair products to spa solutions, everything is available in one place.
International Beauty Show (IBS) New York (United States)
23-25 March 2025
The International Beauty Show in New York is one of the longest running beauty industry events in the United States. This annual event is the perfect stage for discovering trend-setting products and techniques. Most interesting is the wide range of educational offerings, with expert seminars and live shows that inspire thousands of professionals.
Why highlight it? IBS not only offers the opportunity to discover new products, but also to improve technical skills through specialised courses. This is ideal for those who want to offer more advanced hairdressing services in their franchises.International Beauty Show (IBS) New York (USA)
Mondial Coiffure Beauté (MCB) (France)
12-14 October 2024
In Paris, the Mondial Coiffure Beauté (MCB) is one of the most prestigious trade fairs in the world of hairdressing. Every year, this fair becomes the showcase for the latest trends in haircuts, hair colouring and hair techniques. The event features a combination of live shows, lectures and hands-on workshops that allow attendees to learn from the world’s top stylists.
If you’re looking for an immersive hairdressing experience, MCB is the show to attend. Plus, its focus on innovation makes it the perfect place to discover new products and techniques that will set the tone for the coming season.
Beauty Düsseldorf (Germany)
28-30 March 2025
Beauty Düsseldorf is one of the most comprehensive beauty trade fairs in Europe. Although it covers a wide range of areas (such as aesthetics, nails and wellness), it also offers a section dedicated exclusively to hairdressing. It is a must-attend event for those looking to keep up to date with the latest trends and technologies in the world of hair care.
Advantages for attendees: Beauty Düsseldorf is renowned for its range of innovative products and high-tech equipment, making it a must-attend trade fair for hairdressers and hair salon franchise owners alike.
Beauty Contact Barcelona
27-28 October 2024
Beauty Contact Barcelona 2024 is positioned as a leading event in the personal image sector, designed for professionals, brands and distributors. It will be held on 27 and 28 October at the Hotel Barceló Sants and aims to provide a space where attendees can learn first-hand about the latest trends and innovations in the industry.
The congress encourages networking between experts and entrepreneurs in the sector, allowing the exchange of ideas and the creation of business opportunities. In addition, this environment facilitates the presentation of new products and services, promoting collaboration between the different players in the beauty market.
During the event, participants will have access to practical training sessions and conferences given by industry leaders. These activities are aimed at improving competitiveness and professional knowledge in areas such as digital marketing, beauty business management and new technologies applied to aesthetics.
Beauty Contact also offers a unique educational environment to discover innovative techniques and tools, helping attendees stay up-to-date and implement effective strategies in their respective businesses. With its focus on learning and connecting, Beauty Contact Barcelona is a must-attend event for professionals interested in strengthening their presence in the personal image sector.
Cosmobeauty Barcelona (Spain)
29-31 March 2025
In Spain, one of the most important events in the sector is Cosmobeauty Barcelona. This fair combines the best of aesthetics, hairdressing and wellness in a single event. It is the ideal place for franchisees and professionals who want to keep up to date with the latest developments in the Spanish and European market.
A plus for attendees: Cosmobeauty offers a wide range of training for professionals looking to improve their skills and learn new techniques, resulting in a great opportunity for professional growth.
Cosmoprof Worldwide Bologna (Italy)
20-22 March 2025
If there is one event that sets the calendar for beauty professionals, it is Cosmoprof Worldwide Bologna. Held annually in Bologna, Italy, this trade show is one of the largest gatherings in the industry. Here, attendees can explore the latest innovations in cosmetics, hairdressing, spa and packaging, making it a must-attend event for salon franchisees and beauty entrepreneurs.
As well as showcasing the latest products, Cosmoprof offers a wide range of workshops and seminars covering topics such as digital marketing, sustainability and new product application techniques.
The show is also an excellent opportunity for networking, enabling relationships to be established with suppliers, distributors and other industry professionals globally, facilitating contacts that can be instrumental in the development of new projects or the expansion of existing businesses.
Cosmoprof stands out not only for the presentation of trends and innovative products, but also as a key platform for the continuing education of professionals in the sector. Visitors can learn from renowned experts and see first-hand the developments that will shape the future of beauty and aesthetics. This makes Cosmoprof a must-attend event for those looking to stay ahead of the curve and adopt new practices in an increasingly competitive market.
Cosmoprof North America Las Vegas | Miami
21-23 January 2025
Cosmoprof North America Las Vegas is a leading event in the beauty industry, held annually in Las Vegas, USA. This show brings together emerging brands, suppliers and distributors, offering a comprehensive platform to explore innovations and launch new products in the North American market. In addition to the exhibitions, Cosmoprof Las Vegas stands out for its educational programmes, such as CosmoTalks, where relevant topics such as digital marketing, sustainability and technology applied to beauty are addressed.
The event features specialised sections such as Cosmopack, which focuses on manufacturing and packaging solutions, and CosmoTech, which showcases the latest technological innovations in the industry. These areas allow attendees to learn about advances in cosmetic product production and technology, opening up opportunities for collaboration and the development of customised solutions.
In addition, Cosmoprof North America encourages networking through initiatives such as the ‘BOUTIQUE’ programme, which connects buyers with the most promising emerging brands. In this way, the show not only facilitates the creation of business contacts, but also supports companies in their quest to expand their presence in the global beauty market.
Cosmoprof Asia
12-15 November 2024
Cosmoprof Asia, one of the most important beauty events in the Asian market, will be held from 12-15 November 2024 in Hong Kong. This fair stands out for bringing together leading brands and industry professionals, offering a comprehensive platform to explore the latest trends in cosmetics, personal care and applied technology. The event features specialised sections, such as Cosmopack Asia, which focuses on the beauty supply chain, showcasing products and services ranging from manufacturing and design to packaging and distribution. In addition, attendees can attend seminars and workshops that provide valuable insights into the current market landscape and future trends, enabling them to improve their business practices and strategies.
Cosmoprof Asia has established itself as an essential meeting point for companies wishing to expand into the Asian market, facilitating networking and collaboration opportunities between buyers and sellers from around the world. The event fosters an international atmosphere that facilitates business connections and allows participants to learn first-hand about the needs and preferences of consumers in Asia. The show is also notable for its focus on innovation and sustainability, with exhibitors showcasing the latest advances in natural formulations, eco-friendly technologies and ethically responsible products, responding to the growing demand for more conscious and sustainable beauty choices.
Cosmoprof Asia’s programme of activities includes talks and panels with industry experts addressing topics such as digitisation, influencer marketing and emerging consumer trends in the region. In addition, events such as ‘CosmoTrends’ showcase the hottest innovations of the moment, offering a glimpse into what is shaping up to be the future of beauty. The show is a must-attend event for any professional or company looking to expand into the competitive Asian market, providing the perfect combination of learning, networking and exposure to the latest innovations.
Cosmoprof India
5-7 December
Cosmoprof India, to be held from 5-7 December 2024 in Mumbai, is a key event in the Indian beauty market, and is part of the prestigious Cosmoprof network. This event brings together more than 700 brands and exhibitors from around the world, making it an essential platform to explore the cosmetics and personal care supply chain, from ingredients to finished products.
With its B2B approach, Cosmoprof India facilitates strategic connections and allows participants to learn about the latest innovations in the beauty industry, especially in the dynamic Indian market.
Highlights of the event include Cosmopack India, focusing on manufacturing and packaging solutions, and various educational sessions with renowned experts. These sessions offer attendees the opportunity to delve deeper into topics such as the digitisation of the industry, new trends in natural products and sustainability in cosmetics.
With an agenda that includes conferences, workshops and live demonstrations, Cosmoprof India is positioned as a benchmark for beauty professionals looking to expand their presence in the Asian market, where significant growth is expected in the coming years.
Cosmoprof India also facilitates networking through its special projects, such as Buyer-Seller meetings, which effectively connect buyers and suppliers. The event is an excellent opportunity for professionals and entrepreneurs interested in expanding their network and strengthening their business in a market that demands innovation and adaptation to local preferences. By offering a unique collaborative environment, Cosmoprof India ensures that attendees not only discover the latest products, but also key strategies to address the Indian beauty sector.
Cosmoprof Bangkok
25-27 June 2025
Cosmoprof CBE ASEAN, to be held 25-27 June 2025 at the Queen Sirikit National Convention Center in Bangkok, is a key event for the beauty industry in Southeast Asia. This international trade show acts as a gateway to a growing market, bringing together brands, distributors and manufacturers to explore new business opportunities. With areas dedicated to finished products, supplies and downstream technology, the event covers all aspects of the industry, from natural products to packaging and machinery.
The event is noted for its ability to attract international brands looking to access the ASEAN beauty market. Being located in Thailand, one of Southeast Asia’s leading beauty hubs, Cosmoprof CBE ASEAN facilitates networking between buyers and sellers through specific programmes such as the Buyer Program and Business Match&Meet. These initiatives are designed to foster strategic connections between local and international companies, enabling attendees to expand their network and close business deals.
In addition to the exhibits, the event offers a wide range of educational seminars and live demonstrations that allow participants to keep abreast of the latest trends and developments in the industry. Cosmoprof CBE ASEAN is a must-attend platform for those looking to capitalise on the growing opportunities in the dynamic Southeast Asian beauty market.
Madrid Look Show
18-20 October 2024
Salón Look, organised by IFEMA Madrid, is the leading professional event in Spain for the beauty, integral aesthetics and hairdressing industry, held from 18-20 October 2024. This show features specialised areas for beauty, hairdressing, nails and make-up, offering professionals a space to discover trends, innovations and business opportunities. It also includes workshops, congresses and interactive activities, as well as the opportunity to participate in the Business Meeting to establish business contacts. Visit the official website.
Beauty Fair (Brazil)
6-9 September 2025
If you are interested in the Latin American market, then you cannot miss the Beauty Fair in São Paulo, Brazil. This fair is one of the largest in Latin America and covers everything from hair products to beauty and wellness equipment. It also stands out for attracting the main international brands that want to enter the Brazilian market.
The Beauty Fair is known for its live demonstrations and focus on professional education, making it a key platform for those wishing to expand their knowledge in the beauty and hairdressing sector.
International Salon and Spa Expo (ISSE) (USA)
In California, the International Salon and Spa Expo brings together thousands of hairdressing and wellness professionals. It is an ideal place to discover new trends and products from the world’s best suppliers. In addition, ISSE offers a host of educational activities, from workshops to training sessions on advanced techniques.
Recommended for professionals who want to improve their skills and learn about the most innovative products on the North American market.
America’s Beauty Show
12-14 April 2025
America’s Beauty Show (ABS), to be held 12-14 April 2025 at the Donald E. Stephens Convention Center in Rosemont, Illinois, is one of the most important events for beauty professionals in North America. Organised by Cosmetologists Chicago, ABS provides a platform for stylists, colourists, barbers and other industry experts to discover the latest trends, products and technologies in hairdressing, aesthetics and personal care. The show is renowned for its diversity of activities and educational opportunities.
One of the highlights of America’s Beauty Show is its extensive continuing education programme, which includes master classes and live demonstrations by some of the industry’s top artists and educators. In addition, it features specialised areas such as ‘SkinZone’ and competitions for students and professionals that showcase creative skills in areas such as haircutting, make-up and barbering techniques. The show also hosts the prestigious Global Image Awards, which recognise excellence in the international beauty industry.
This event is not only a platform for education, but also a key venue for networking and creating business opportunities. Brands from around the world present their innovative products, allowing attendees to stay ahead of the curve in an ever-evolving market. America’s Beauty Show is a must-attend event for those looking to stay on top of the new trends, tools and products that will impact the future of professional beauty.
Intercharm (Russia)
15-18 October 2025
If your interest lies in Eastern Europe, Intercharm in Moscow is the region’s largest beauty trade fair. At this event, attendees can explore the latest in hairdressing, cosmetics, nails and spa, all in one place. It is also an excellent showcase for innovative products that have yet to reach the Western market.
A must-attend event if your business is interested in expanding into emerging markets, Intercharm is the place to network and explore new business opportunities.
K-BEAUTY EXPO Korea
17-19 October 2024
K-Beauty Expo Korea 2024 will take place from 17-19 October at KINTEX, South Korea. This event brings together exhibitors and buyers from the beauty industry, highlighting skincare products, cosmetics and cutting-edge technologies. Attendees will be able to participate in business matchmaking programmes, seminars on beauty trends and interactive events. It is a key platform for networking and launching new products in the Asian market. For more details, visit the official website.
International beauty and hairdressing trade shows are key platforms for keeping up to date with the latest innovations, trends and products in the industry. Whether you are looking to expand your network, discover new products or improve your professional skills, attending these shows will provide you with the tools you need to stay competitive in such a dynamic market. Mark these dates in your calendar and take advantage of these opportunities to take your business to the next level!
IBL Innovation Beauty Lab
IBL Innovation Beauty Lab will premiere from 19-21 October 2024 in Rimini, Italy, as an innovative event focused on aesthetics and wellness. This new show will be open not only to beauty professionals, but also to the general public interested in exploring the latest trends and products in cosmetics.
Attendees will be able to enjoy exhibits from leading brands, as well as interactive activities, presentations and demonstration sessions ranging from aesthetic care to specialised treatments for general wellbeing.
This event has an inclusive focus, with a special emphasis on aesthetics for cancer patients, an important and growing topic of interest in the beauty industry. In addition to inclusivity, sustainability will be another pillar of the show, with talks and products that promote environmentally friendly practices.
IBL Innovation Beauty Lab aims to be a meeting point for both those looking to improve their personal wellbeing and professionals interested in updating their knowledge and discovering new business opportunities. With an extensive programme of activities, this event is projected as a comprehensive space for innovation in the world of aesthetics and self-care.
MakeUp in Los Angeles
12-13 February 2025
MakeUp in Los Angeles, to be held 12-13 February 2025 at the LA Convention Center, is a key event for professionals in the makeup and skincare industry. This specialised show brings together leading brands and suppliers, providing a platform to explore innovations in formulas, packaging and global trends. During the event, attendees will have access to exhibitions and workshops highlighting the latest creative solutions in the world of cosmetics, focused on meeting the demands of an ever-evolving market.
Coinciding with LUXE PACK Los Angeles, an event dedicated to luxury packaging, MakeUp in Los Angeles creates a complete experience for professionals interested in all aspects of the product development process. The collaboration between the two shows allows attendees to discover the synergies between formulation and packaging design, which is fundamental to creating attractive and functional products. With a B2B focus, this show is ideal for entrepreneurs and companies looking to improve their offerings and adapt to market trends.
BeautyAsia
17-19 February 2025
BeautyAsia, held in Singapore, is one of the most comprehensive trade shows for the beauty, spa, health and natural wellness industry in Asia. This event attracts professionals from around the world, providing a platform to discover innovations in products, treatments and technologies. In addition to exhibitions, BeautyAsia includes business programmes and competitions that highlight new trends and techniques, encouraging networking between distributors, brands and industry professionals.
BeautyAsia also features specialised shows such as the J-Beauty Show, which highlights Japanese products and techniques, as well as live competitions that allow attendees to watch high-level demonstrations. The show provides an ideal environment for those looking to expand their knowledge and establish key business connections in the Asian market. Through its comprehensive approach, the show establishes itself as an essential meeting point for those wishing to stay at the forefront of the beauty and wellness industry.
Cosmetic World Fest
16th-17th November
Cosmetic World Fest 2024 will take place on 16th and 17th November at the City of Arts and Sciences in Valencia, offering an innovative space for professionals, make-up and cosmetics lovers. This festival focuses on presenting trends, sustainable products and innovations in the world of beauty.
Attendees will be able to enjoy a wide variety of activities, such as master classes given by renowned artists, interactive workshops and networking opportunities with influencers and industry experts. Other highlights include augmented reality experiences and demonstration zones for attendees to try out new products and techniques first-hand.
The event is presented as a unique platform to discover innovations in cosmetics and live an immersive beauty experience. In addition to educational activities, Cosmetic World Fest will include musical performances and lounge areas, creating an atmosphere of festivity and relaxation.
With its focus on sustainability and technology, this festival allows visitors to stay abreast of the latest trends in the market and learn about best practices for conscious consumption in the cosmetics sector. For those interested in beauty and wellness, Cosmetic World Fest 2024 promises to be a comprehensive and inspiring experience.
Salone Franchising Milano
2-4 October 2025
Finally, the Salone Franchising Milano, which will take place from 2-4 October 2025 at Allianz MiCo, Milan, is an essential platform for the world of franchising and retail. This annual event brings together entrepreneurs, franchisors and industry experts, facilitating the exploration of trends, innovative strategies and business opportunities. Through seminars, exhibitions and networking spaces, attendees can connect with relevant associations and institutions, and access educational resources to strengthen their knowledge of the franchise model.
With a focus on innovation and business growth, the event highlights the importance of adopting consumer-centric practices and market adaptability. The fair addresses topics such as digitalisation, new technologies and strategic partnerships, providing participants with the necessary tools to optimise their operations and expand their reach. The event is a meeting point for those interested in franchise business development, offering both inspiration and practical training.
International beauty and hairdressing trade fairs are key events for the sector, allowing professionals to connect with the latest trends, technologies and business opportunities. These gatherings offer not only a space to exchange knowledge and experiences, but also to discover innovations that contribute to the constant evolution of the market. Participating in these events helps brands and entrepreneurs to stay competitive and anticipate changes in the dynamic beauty and hairdressing industry.
Beauty Greece – Winter Edition (Athens)
Date and place: January, Athens, Greece
Focus: Franchising in the beauty, health and wellness sector
The beauty industry is one of the most dynamic sectors globally, and Beauty Greece – Winter Edition has established itself as a key event in the calendar for brands and entrepreneurs interested in franchising in this sector. Based in Athens, the fair is a meeting point for beauty, aesthetics and wellness companies, offering a range of products and services from cosmetics and salon equipment to beauty salon and spa franchises.
What sets this show apart is its specialisation in a sector that continues to grow significantly, not only in Europe but also globally. Changes in beauty trends, the increase in demand for natural and sustainable products, as well as technology applied to personal care, are some of the topics addressed at this event.
In addition to presenting franchise opportunities, Beauty Greece includes an educational programme focused on innovations in the beauty industry, marketing for beauty salons, and best practices for managing franchises in this competitive market. It is ideal for those looking to enter the beauty industry or expand their existing business.
More information: Beauty Greece
Expobelleza Andalusia
8-10 February 2025
Expobelleza Andalucía is a key trade fair in the beauty, health and wellness sector, which will be held from 8 to 10 February 2025 at the Seville Exhibition and Conference Centre (FIBES). This event brings together professionals and companies from the beauty, hairdressing, make-up, equipment and cosmetics sectors, offering a platform for presenting products and establishing commercial relations. Its activities include championships, masterclasses and the prestigious Picasso Awards. It is a must-attend event for those seeking to position themselves and grow in the beauty industry.
Andalucía Beauty & Fashion Fair
7-9 February 2025
The Andalucía Belleza & Moda trade fair, held in Granada from 7 to 9 March 2025, is the most important event in the beauty sector in southern Spain. Now in its 20th year, it brings together professionals and brands in hairdressing, barbering, aesthetics, natural cosmetics and fashion, among others. It offers a dynamic agenda with live demonstrations, championships and training. It also has a large exhibition area and catwalks with experts. It is a key meeting point for the industry, attracting more than 25,000 visitors and 120 exhibitors.
Bizbarcelona (Spain)
23-24 October 2024
Bizbarcelona 2024 is one of the most anticipated business events in Spain, designed to inspire, connect and empower entrepreneurs, SMEs and freelancers. Held in the heart of Barcelona, this annual event has established itself as a key platform where innovation, new technologies, training and networking converge, with a special focus on digital transformation and sustainability.
In the 2024 edition, Bizbarcelona promises to be even more ambitious and comprehensive, adapting to current trends and the needs of a constantly evolving business world. The fair will offer a series of activities, workshops and conferences by experts and benchmarks in the sector, who will share their knowledge and experiences to help attendees boost their businesses.
This year’s highlights include artificial intelligence applied to business, digital marketing, internationalisation and the challenges of business sustainability.
One of the most outstanding features of Bizbarcelona is its ability to create valuable connections. Attendees will have the opportunity to establish contacts with other professionals, suppliers and potential customers, generating business and collaboration opportunities. In addition, the event has specific spaces for personalised advice, where experts will guide entrepreneurs on topics such as financing, innovation and growth strategies.
Bizbarcelona 2024 is not just a trade fair; it is an immersive experience that offers attendees a vision of the future and practical tools to apply in the present. Companies of all sizes find in this event a unique space to learn, connect and grow.
In short, Bizbarcelona continues to be the place where ideas become projects, projects become businesses and businesses become success stories.
